Services

Marketing management

At Lighthouse Marketing Communications we believe that our clients should be free to run their businesses, whilst we take away the time-consuming and sometimes stressful activities associated with marketing.

Working closely with you, we develop an agreed marketing strategy, based on desired outcomes, budget and timetable. And what’s more, this bespoke marketing plan is tailored to fit you and your business, with no one-size-fits-all approach.

We will look at your marketplace, research your customer base, analyse the competition and come up with the best plan to engage with those customers, build your brand and gain new sales.

Then we pro-actively manage and carry out all your online and offline marketing activities, taking great care to choose and use the marketing techniques that provide the greatest success and best return on investment for you and your market.

An initial consultation with Lighthouse Marketing Communications is free and if you decide to join our growing list of successful clients, we promise to provide cost-effective marketing solutions tailored purely to your needs.

What we do:

First up, we take a look at your business and how you are currently marketing your products or services. Then we draw up a marketing plan, based on what you are looking to achieve from your marketing activities.

This marketing plan is free and is the first step towards getting our marketing management under way.

An integral part of that plan will be a list of action points which we will suggest as the best way to move your brand forward.

We then discuss the strategy with you and if you are happy with our action plan, we’ll set about delivering the plan to get you the best results, whilst you concentrate on other parts of your business.

We’ll meet with you regularly to review the plan’s success.

Typical Activities:

We want to make sure that your marketing activities take full advantage of all the opportunities available. So typically our marketing plan will include:

• PR – some strategic work with local, regional, national or specialist media to get your brand in front of customers and influential readers
• Social media – we manage all your Facebook, Twitter and LinkedIn activities and content to make the best use of this rapidly-growing marketing tool
• Email marketing – keep in touch with customers and potential customers through the most personal and cost-effective method available – we handle it all, from database management to email setup, content and distribution
• Advertising – we will advise on whether or not to place advertising, where best to place it and how to make sure it is giving you the best return
• Literature – we will handle all your literature needs, from fliers to brochures to annual reports, including design, content and printing
• Photography – a picture is worth a thousand words, they say, so we make sure the right images embody your brand
• Event management – looking for an exciting launch? We’ll make sure it goes with a bang!

Social media

Social media is huge. For example, the UK has a population of 65m and Facebook has 33m users in the UK. It is estimated that a third of the UK population visits Facebook every day and that they have on average 200 friends. When it comes to reaching consumers, Facebook is a vital tool in your armoury.

Plus, LinkedIn creates millions of pounds worth of business every day and is an amazing platform for B2B marketing… are you getting your share of that business?

All of that makes social media a vital tool in any business’s marketing strategy!

But at Lighthouse Marketing Communications we also appreciate that managing social media can be onerous and time-consuming. To get the best out of it you need to keep all your social media platforms updated with interesting and relevant content and also consider how best to use social media advertising.

That is why we do it for you!

Our social media management packages start at just £180 a month!

That’s right, from just £180 a month we’ll look after your social media – leaving you free to run your business.

We’ll help you develop interesting and engaging content for you, getting your name and brand in front of customers who are interested in hearing about your product or service.

Our three affordable packages:

Email marketing

Email marketing is now amongst the strongest and most successful marketing tools at our disposal. Each year around 800 billion marketing messages are sent and around 54% of emails sent by businesses contain a marketing message.

With 91% of consumers checking their email daily and 74% of consumers saying they prefer to receive marketing communications via email, you can see why it is vital that email marketing is included in your marketing strategy.

We specialise in managing email marketing campaigns to help you engage with new and existing customers. We take away all the hassle of managing email lists, creating branded email templates, providing compelling content and email distribution. You benefit from having regular contact with consumers and clients, maintaining brand awareness and stimulating sales.

Website content

Whether you are setting up a website for the first time or revamping your existing site, we can help you give it exciting and engaging content that will attract visitors and keep them on your site.

Our website copywriting service provides engaging content for your site, to ensure your SEO is up to scratch for those vital search engines. We provide body copy and content for blogs.

Public Relations

Effective public relations is a fantastic, cost-effective way to reach and engage with your audience. We provide public relations to small, medium and large businesses and organisations. Our extensive communications experience, built over almost 35 years, will create a winning PR strategy for you. From local, regional, national and specialist media campaigns to events, product launches, photo shoots and crisis management, we can handle everything for you to take full advantage of every PR opportunity.

Advertising

Modern advertising – whether it is in print, radio & TV or online – can be an effective method of building brand awareness and generating sales.

Lighthouse Marketing Communications helps you get the maximum return on your advertising spend by advising on advertising channels and placements, drafting content and monitoring success.